STEERING WHEEL NATION
THE HOME OF AMERICA'S RACERS
Q4 2026 | SPONSORED CONTENT + ROAD TO PRI
Your PRI story shouldn't start in Indianapolis.
You're already investing heavily to reach racers and the motorsports industry. SWN helps that investment work before PRI, during the show and after everyone goes home.
Check out this 70-second video for more!
TELEVISION
DIGITAL
VIDEO
SOCIAL
ROAD TO PRI
THE HOME OF AMERICA'S RACERS
TELEVISION
DIGITAL
VIDEO
SOCIAL
ROAD TO PRI
THE HOME OF AMERICA'S RACERS
4+ Million
Television views in 2025
1+ Million
Facebook views - 350k+ viewers
95 percent non-follower traffic
95 percent non-follower traffic
20K-25K
Typical first-week views for first-run episodes. TV value alone is more than $3,000.
Multi-Platform
TV | Digital | Video | Social · POWERtube TV + SWN channels
Q4 ROAD TO PRI
Road to PRI
$2,500
A Q4 campaign that starts now, builds toward Indianapolis and keeps working after PRI. Campaign results recap included.
- Recorded video interview and original SWN-written sponsored feature.
- Permanent SteeringWheelNation.com publication, Hub/PWA distribution and native social rollout.
- Selected interview clips, plus company reuse rights for the finished SWN content with attribution.
- Dedicated pre-PRI content focused on what you're bringing to Indianapolis.
- Inclusion in eight episodes of The Tom Baker Show on TV and eight episodes of Inside Groove leading into PRI.
- Planned on-site booth/product interview at PRI, plus show-week social and video coverage.*
- Post-PRI television feature and continued digital/video circulation.
PRI-week company and product coverage, with planned on-site video from Indianapolis.
Not just an ad.
Not just an article.
We interview you, figure out what matters, write the story and build the content around it. You get SWN distribution, television exposure and finished material your company can keep using.
LIMITED Q4 AVAILABILITY - PRICE INCREASES AFTER OCT. 7
Schedule a 20-minute Road to PRI conversation.
SCHEDULE A CALL
*Full payment reserves production.
Tom Baker | Founder / Host |
SteeringWheelNation.com