Understanding NASCAR's Radically Different New TV Deal
Story by Tom Baker/Team SWN
Some great takeaways from Out Of The Groove's Eric Estepp in his latest Out Of The Groove video. Eric clearly explains the details of the new NASCAR TV deal, and leaves us with some very important questions to ponder.
NASCAR's TV deal for 2025 and beyond is 40 percent larger in revenue than the current deal. But there are far more broadcast distribution sources than ever as well. Will the current fans have the patience to follow the Cup Series from broadcaster to broadcaster?
It will cost the average fan a car-length over $100 each month to follow NASCAR in 2025. Will they pay?
How will Amazon and TNT treat their portions of the NASCAR Cup schedule? Will the broadcasts look different? Who will be the broadcast team?
The NASCAR Xfinity Series going exclusively to CW (which is a basic cable network with a free app so it available for free to 100 percent of American households) seems like a win for the series. But, NASCAR Productions is going to be creating and managing those broadcasts.
How will that change the tone and presentation, and will the announcers be allowed to be objective in their call of the races?
How much of this 40 percent increase in broadcast revenue will filter down to the race teams, and how will the new charter agreement look because of it?
These questions and more will begin to be answered in 2025. For 2024, everything is the same, with Fox and NBC splitting the broadcasts amongst themselves as they have for the past many years.
WATCH Eric's VIDEO: https://www.youtube.com/watch?v=aoNjUmYFGA0